Treatment - Liquid Lives

Tasha has been sent to an all girls private school in the hope it will straighten her out. Once there she sets about turning hard-working girls Lucy and Jess to her ways of drugs and alcohol. When disaster strikes at an impromptu party, Tasha is forced to choose between her life of fun or doing the right thing.

Long Term Planning

Product Research - Jennifer's Body Teaser Trailer and Poster

• 20th Century Fox comes up at the beginning showing the importance of the institution and that the film is mainstream.

• Music starts off quieter but when the action is introduced it becomes more dominant


• The lyrics of the song hint at the plot of the film.
  


• At the end the music cuts out to have some dialogue. The dialogue hints at the plot of the film and is sexually suggestive intriguing the audience.


• Titles slates are used to suggets the film's plot rather than a voiceover.


• It is made clear who the film's main character is as shots are mainly of Jennifer (Megan Fox) and the actress is the first to be credited.


• The release date is made clear


• Just before the name of the film comes up there is an abrupt end to the music keeping the audience intrigued.


• The rating comes up at the end of the trailer telling the audience it is meant for older teeenagers.

• 
  
  uses dark colours to show the nature of the film


• 
  
  however also shows a hand sticking out of the desk to suggest comedy aspects


• 
  
  she is wearing a short skirt and red clothing which suggests she is both a seductress and dangerous


• 
  
  there is no release date


• 
  
  the text is different to the font in the teaser trailer showing that there does not always have to be continuity across all the promotional products.

Product Research - The Runaways Teaser Trailer and Posters

• Use of voiceover conforms to conventions of a teaser trailer. Informs the audience of general plot of film.
  



• Use of dialogue is sparse. Used again to hint at the plot whilst keeping the key factors hidden.
  



• Music becomes heavier as the action of the trailer becomes more intense, highlighting this fact and separating the trailer intop distinct parts.



• This is also show by the flashing lights which again introduces the action.



• The institutions are shown in red which is unusual. These colours are often associated with rock music and rebelling, a clear theme within the film.

• Main characters are introduced, intriguing the audience.

• Actress names come up on a red background and and have the images actors red-washed, keeping the colour scheme which creates continuity within the trailer. This also attracts fans of the actresses



• 'In theaters Spring 2010' is a non-specific release date which keeps the audience interested.



• There is also a website which encourages the audience to look into the film more and leaves it open for viral marketing.

Product Research - St Trinian's Teaser Trailer

• Use of title slates to hint at plot




• Low music at the start, building tension


• Explosion signifies the start of the action




• Fast-paced editing.


• Music used again to hint at plot 'Uh-oh, we're in trouble'


• 'Lessons Begin This Christmas' - non-specific release date. Also reinforces the setting of school.
  
  

Audience Research

I conducted my audience research by using a mixture of Google Documents and Facebook.

I created a form on Google Documents which allowed people to access my questionnaire quickly and easily, making my audience more likely to take the time to fill it out.

I then sent the link to people via Facebook messages asking them to complete my research .I received the results on a spreadsheet in Google Documents making it easy for me to access and analyse.

Firstly I wanted to establish the demographics of my audience so I asked questions about gender and age.

I found out that my audience were approximately 20% male and 80% female so this is the demographic I am going to aim my film at.

I am aiming my film at the age range of 15-20 year olds, meaning the highest classification it can have is a 15. Most of the people who responded to my questionnaire were either 17 or 18 years old so although I will be focusing on the wide range of 15-20 I will be focusing more on the specific ages of 17 and 18.

Next I needed to find out the psychographics of my audience. Although I had decided previously that I am going to make a teaser trailer for a teen drama, I asked my audience their favourite genre to see if I could create a hybrid.The majority of my audience said they preferred the genre of comedy so I will try to incorporate aspects of comedy in my trailer.I then asked my audience what makes them want to see a film, nearly half said the teaser trailer is the most important, followed by film posters and stars. Obviously, I cannot have big names in my film, so I will focus mostly on the teaser trailer, then the film poster, followed by the magazine cover.

Most of my audience like a poster to be predominantly images, none chose the option of predominantly text. They also like vibrant colours. I will use mostly images and try to use vibrant colours when creating my film poster. as it will then be more likely to appeal to my audience.

Most of my audience do not read film magazines. I asked them what magazines they like to read if they do not read film magazines. The most popular was music magazines so for my magazine cover I will try to incorporate conventions of a music magazine.

Product research - Magazines. Empire - Harry Potter.

Product Research - Magazine Covers. Little White Lies

Product Research - Magazine Covers. Total Film, Inception