Product Research - Kidulthood Poster

• the main colours are dull and dark suggesting that the film will have dark themes in it and that it is a serious film.
  
• the main characters of the film are portrayed photographically
  
• The messages in the poster are mainly portrayed through the body language of the characters
  
• Only the tagline is on the poster 'Before adulthood comes...Kidulthood' this creates intrigue among the audience and also helps to reinforce the age of the target audience.
• the intended audience is older teenagers from the age of 15 upwards. We can tell this from the tagline and the age of the characters. It also has the classification of 15 showing it is inappropriatefor anyone younger.
  
• the production costs for the poster look low as they are using a real loaction
• it is hard to tell the exact location of the poster but it looks run down and there are tower blocks in the distance suggesting the film is set in a city.
  
• although the poster does not have a release date on it, it has the rating and a website, two important bits of information for the audience
  
• as the poster seems low budget it suggests that the film is independent. Also, there is a National Lottery sign at the bottom showing that the film is British and has been funded by the National Lottery.
• I think that the poster is good because it portrays the genre effectively. Also, it appeals to its target audience by use of sartorial codes.