Product Research - 127 Hours Teaser Trailer

• The trailer opens with the institutions of the film such as Fox Searchlight, however much more time is spent focusing on the director, Danny Boyle, showing he is well established and this is what will draw the audience in.
• It has a vague release date of 'This Fall' which is conventional for teaser trailers as they designed to make sure the audience have a prolonged interest.
  
• The phrase 'Takes you on a ride' is a pun as the main character is on a bike at the beginning of the trailer
• Long and wide shots are used to establish the location and show how alone the man is.
• The sign 'Next service 100 miles' also shows how isolated he is from society
  
• He is normally centre frame showing he is the most important character of the film.
• 'Based on a true story' will intrigue the audience as they all want to find out what happens to this man as he is a real person.
  
• The camera zooms out showing how far down he is and how deserted the area is. This shows he is unlikely to be saved, leaving the trailer on a cliffhanger and creating a lot of interest amongst the audience.
  

Product Research - Angus Thongs and Perfect Snogging

• A wide variety of colours are used suggesting the film could have eccentric elements
  
• The symbol of a lipstick kiss mark is used which is conventional for a RomCom suggesting that it is a RomCom aimed at a younger generation. The shooting stars and clouds used reflect the age of the target audience as they are often associated with pre/early teen girls.
  
• The main figure of the poster is represented photographically. However, graphics and still images from the film are also used of the poster. This makes the poster more interesting and gives away more of the plot.
  
• The main messages of the poster are portrayed visually as it is more of a 'fun' film than intellectual.
• The intended audience is pre to early teen girls. We can tell this by the age of the main character and the colours and symbols used in the poster.
  
• The production values are fairly high as they clearly used computer graphics to create the image cloud.
  
• At the bottom of the poster it has 'Coming Soon', at the top there is a banner that shows the films that have also been directed by this director.This is important information for the audience.
• Overall I think it is an effective poster as it appeals to target audience and is captivating.
  

Product Research - St Trinian's Poster

• the primary colour used is pink suggesting the film's main characters are female. However, it is a deep pink which suggests there may be mischief in the film
  
• symbols such as the skull and crossbones are used suggesting that there is dangerous plotting in the film. There are also dice used which suggests there will be a gamble of sorts in the plot. Finally a school emblem is used to show the setting of the film.
  
• The main figures of the poster are represented photographically. The girl in the foreground is stood with her chest pushed out and shoulders squared suggesting she is a dominant character.
  
• the messages are mostly portrayed visually. However, the taglines 'School Can Be A Riot' and 'Expect Disruption' are big hints towards the plot of the film. The title of the film is also in the font of the associated TV programme which widens the target audience.
• The intended audience is probably teenagers which we can tell by the school setting and also the old fans of the franchise.
  
• the production values are probably moderate as the setting is computerised
• the actors' names are at the top of the poster but there is no other important information.
• While the poster is effective in drawing the audience's attention it does not feature important information such as the release date or classification of the film so it does not effectively do what it is designed to.
  

Product Research - Kidulthood Poster

• the main colours are dull and dark suggesting that the film will have dark themes in it and that it is a serious film.
  
• the main characters of the film are portrayed photographically
  
• The messages in the poster are mainly portrayed through the body language of the characters
  
• Only the tagline is on the poster 'Before adulthood comes...Kidulthood' this creates intrigue among the audience and also helps to reinforce the age of the target audience.
• the intended audience is older teenagers from the age of 15 upwards. We can tell this from the tagline and the age of the characters. It also has the classification of 15 showing it is inappropriatefor anyone younger.
  
• the production costs for the poster look low as they are using a real loaction
• it is hard to tell the exact location of the poster but it looks run down and there are tower blocks in the distance suggesting the film is set in a city.
  
• although the poster does not have a release date on it, it has the rating and a website, two important bits of information for the audience
  
• as the poster seems low budget it suggests that the film is independent. Also, there is a National Lottery sign at the bottom showing that the film is British and has been funded by the National Lottery.
• I think that the poster is good because it portrays the genre effectively. Also, it appeals to its target audience by use of sartorial codes.